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Simon Fuller revolutionises the TV pilot
I was intrigued to read (in the Financial Times) that Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet. Fuller, who devised American Idol,...
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How game-changing is PepsiCo’s media alliance with InBev?
Cynics see in Anheuser-Busch Inbev’s decision to pool its US media buying resources with those of PepsiCo two wounded warriors propping each other up for support. Firepower is not the issue here;...
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VW’s Super Bowl ads – from “Little Darth” to just plain daft
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30% increase on the previous season. ITV chief executive Adam Crozier can only gaze upon his...
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